Why You Keep Buying the Wrong Clothes: How Knowing Your Colour Season Can Save You Time, Money, and Closet Space
Ever bought something you loved in-store… only to never wear it again? Or found your wardrobe full, yet feel like you have nothing to wear?
You're not alone. Most people buy clothes based on trends, mood, or impulse—but not based on what actually suits them. That’s where colour analysis comes in.
💡 What is Color Analysis?
Colour analysis is the process of identifying the specific colour palette that best complements your natural colouring—your skin tone, undertone, eye colour, and hair colour. These palettes are typically broken into four seasonal categories: Spring, Summer, Autumn, and Winter, each with unique tones and intensities.
Knowing your season helps you make confident, informed style choices. It’s like discovering your personal filter that makes everything pop.
Why You Keep Making the Same Style Mistakes
Here are three common reasons people waste money on clothes they don't wear:
Following Trends Over Tone
That viral pistachio green may work on your best friend—but if you’re a Cool Winter, it can make you look washed out.Shopping Without Strategy
Grabbing sale items or panic-buying for events usually results in mismatched pieces that don’t work together.Ignoring Undertones
Even the most flattering silhouette won’t shine if the colour clashes with your natural undertone.
How Colour Analysis Fixes All of This
Once you know your season, everything clicks.
💸 You save money by avoiding impulse buys in unflattering shades.
👗 You build a cohesive wardrobe where everything mixes and matches seamlessly.
📸 You look better in photos because the right colours enhance your natural glow.
⏳ You shop faster because you instantly know which items are right for you.
Real Life Example: A Winter Wearing Autumn
Let’s say you're a True Winter—your best colours are high-contrast, cool, and bold (like black, fuchsia, or icy blue). But you keep buying warm-toned rusts and mustards because they look great on the hanger. On you? They might make your skin look dull or uneven. Once you switch to your Winter palette, everything from lipstick to blazers starts to work with you, not against you.
Ready to Find Your Season?
Whether you're navigating a style rut, rebuilding your wardrobe, or just want to feel more put together—colour analysis is the foundation that transforms it all.
Book a colour analysis session [insert your link], or sign up for a personalized lookbook tailored to your seasonal palette.